Why blog all the memes?

When conceptualising our blog and the topic of interest, our group came to a unanimous decision to blog about Internet memes. This posed us with the problem of how would we make our blog different from the others?

knowyourmeme.com

Rather than copying or styling ourselves after knowyourmeme.com, a popular database that chronicles the popularity and origins of memes circulating the Internet, our blog will take a sociological and scholarly approach in looking at how memes shape areas of networking, communication, self-expression and participation in online spheres.

Most websites on memes such as Memebase and Memestache are just sites packed with visuals of the latest trending memes. We aim to be more than just that, we intend to have an original and investigative approach (will have to get started on writing before we find our own distinct style and unique selling proposition) to the task.

Majority of website about memes such as Memebase.com feature visuals of trending memes

So then, why are we blogging about memes, what purpose does it serve? Memes, specifically, Internet memes, are interesting Internet phenomena that are increasingly shaping popular culture and vice versa. In an era where the majority of Australians have access to the Internet, daily conversations amongst people are not so much about what was shown on the telly the night before, but more about what's trending on youtube or of the hilarious new meme that was uploaded on the 'Sydney Uni Memes' Facebook page.

With its increasing impact on online and popular cultures, the understanding of memes and everything about it will provide us with a better understanding of society itself. This, coupled with the fact that in the digital age, there are many more tools and ways to produce or replicate a message through the Internet, presents us with many areas of the topic to explore.