Our Audience

After we were trying to figure out who the audience is for the big meme sites like Know Your Meme and 9gag, I tried to do a bit of research into it.

It's pretty difficult to get information on the demographics of the website visitors, because to do that, they would need to make an account and identify their sex, age, and nationality.  Websites like these don't really need you to do this unless you want to post.
 
Finding for individual sites may have proved to be too difficult, but I did manage to find some statistics on Quantcast for the Cheezburger Network (which includes Know Your Meme, FAIL blog, I Can Has Cheezburger, Memebase and more).  The statistics are based on the US visitors, which account for over half of their monthly visitors (26.8 mill out of 49.9 mill)

The stats all reflect what we assumed, with Males apparently making up 55% of the visitors, and the 18-34 age group making up 49% of the audience.  The latter stat is actually not as significant as I expected although still is pretty sizeable.

So who's going to visit our site? Presumably a very similar demographic to this, but they will also be tech savvy, more interested in the intellectual side of memes (surprisingly exists!), and so forth.